Online 1 on 1 coaching for men with demanding careers
You built the career. The body took a back seat.

REBUILT
90 DAYS.

The fat off, the muscle back, and the energy to still be worth something at seven in the evening. I am Leo Kruger, CSCS, and I coach men with demanding careers one on one and entirely online. Three to four hours a week, built around board meetings, travel days and family dinners, then adjusted every week off what your body and your week actually did.

You are not lazy. Your old approach to fitness stopped fitting the life you are now living, and nothing about that is a character flaw. You start strong. Then a travel week lands, or a deadline does, and the plan has no answer for it, because a document cannot notice that your week changed. So it gets abandoned instead of adjusted, and the next attempt starts further back than the last one did. That is an accountability problem, not a willpower problem, and it is the exact thing I built my system around. Watch this before you start another plan.

WATCH THIS BEFORE YOU APPLY

Why the last plan stopped working, and what has to be different this time

If that is where you are right now, apply below. I read every application myself. Fill it in fully and honestly and I arrive at the call already knowing your schedule, your training history, your energy and what has stopped you before. A free consultation call is how I start with every client, there is no obligation on it, and there is no card to enter anywhere here.

PERSONALISED TRAINING

I write it around your schedule, your equipment and your goals, and I write it for you rather than pulling a template. Three sessions of forty five to sixty minutes is the usual shape, because that is what a demanding week holds

WEEKLY CHECK-INS

Every week I go through your numbers with you and change the plan off what they say. When a travel week or a bad stretch of sleep lands, the plan bends to it. That is the week most men quit, and it is the week I am there for

NUTRITION COACHING

Built for restaurants, airports, client dinners and family dinners, not for Tupperware. I coach you to eat where you already eat, and I am never going to tell you to take a food scale to a business dinner

BLOODWORK ANALYSIS

I use bloodwork to find what is actually holding you back. Crashing at three in the afternoon is a symptom with a cause worth measuring, not something you have aged into and are stuck with

HORMONE OPTIMISATION

I work the metabolic and hormonal side alongside the training and the food, not separately from it, and I aim it at how you feel and perform rather than only at what the scale says on a Monday

DIRECT COACH ACCESS

You message me. Not a team, not a junior, not a chatbot. Questions answered and adjustments made as your week unfolds. I keep the roster short on purpose, because 200 men on the same PDF is the thing I built this against

You are not buying anything on this page. You send the application, I read it myself, and we get on a free call with no obligation on either side. If I do not believe I am the right coach for the next 90 days of your life, I will tell you so instead of taking you on.

APPLY NOW

Free consultation call. No obligation. Five questions and where to reach you.

Real careers. Real fathers. Same week you are having.

THE WORK.
NOT THE CLAIM.

Six men, off a plate I published myself. Not fitness models, and not men in their twenties with an empty calendar. These are executives, engineers, founders and fathers, photographed in their own hallways and bedrooms between working weeks, which is the only place any of this ever really happens.

One of the six client before and afters from the plate Leo Kruger published, front on, 1 of 6
One of the six client before and afters from the plate Leo Kruger published, front on, 2 of 6
One of the six client before and afters from the plate Leo Kruger published, front on, 3 of 6
One of the six client before and afters from the plate Leo Kruger published, front on, 4 of 6
One of the six client before and afters from the plate Leo Kruger published, front on, 5 of 6
One of the six client before and afters from the plate Leo Kruger published, front on, 6 of 6

01 / 06

Every pair is off one plate I published myself, shown whole and never cropped through a person. Each of these men came to me in the middle of a working life, not before one.

The five I hear most, read back to you

READ BOTH COLUMNS.
BE HONEST ABOUT YOURS.

I coach one on one, online, and I keep the roster short. Both columns below come straight out of the five things I hear most from the men who come to me, the ones I have written up as Sound Familiar. Read them properly and be honest about which column you are in. I would rather you tell me now than find out in month two.

WHO THIS IS BUILT FOR

  • You run a demanding career and a family, and you need the training built around board meetings, travel days and family dinners rather than the other way round
  • You have started strong before and fallen off. I treat that as an accountability problem, not a willpower one, and when a bad week lands the plan gets adjusted instead of abandoned
  • You will send the weekly check in, including in the week you would rather not. That week is the entire reason a coach is worth paying for
  • You want the energy and the sleep back as much as the smaller waist. Crashing at three in the afternoon is a symptom, and I treat it as one
  • You are willing to get bloodwork done and let what it says drive the plan, rather than the two of us guessing at what is holding you back

WHO THIS IS NOT FOR

  • You want a plan emailed over and nothing after it. I keep the roster short so that I can coach properly, and a document with your name typed at the top of it is not coaching
  • You want a six day split and a ninety minute session. Three to four hours a week is the shape of this on purpose, and more is not what is on offer
  • You want someone to check on you daily and decide for you. This is coaching, and the executing is still yours
  • You want the finished body before a shoot in three weeks. Energy and sleep move first, visible change lands around week four to six, and 90 days is where it becomes undeniable
  • You are waiting for work to slow down before you start. It is not going to slow down. That is the whole reason I built this the way I did

“I do not give you motivation speeches. I give you a system, hold you accountable to it, and use data to make sure it is working.”

LEO KRUGER, ASCENT TRAINING SYSTEMS

The 90 days start the day you do

IF THAT IS YOU,
APPLY NOW.

I take limited clients on purpose. I coach one on one, I read every check in myself, and there is no team behind me, so the roster can only ever be so long. When it is full it is full, and the application is the only way into it.

It lands with me, not with a team and not with a junior
Two minutes to apply, then a free consultation call with no obligation
A weekly check in with me, and the plan adjusted off what it says
APPLY NOW

If you are not a fit for this, I will tell you that on the call.

Still deciding?

THE FIVE REAL QUESTIONS

Your schedule is not the reason you cannot get in shape. It is the reason you need a better system than the one you have been trying to run. This takes three to four hours a week, which is three sessions of forty five to sixty minutes, and I programme every one of them for efficiency. No filler, no ninety minute gym sessions. If you can find forty five minutes three times a week, the time is already there.

The nutrition side is built for real life rather than for Tupperware. I coach you on how to eat at restaurants, in airports, at client dinners and on the road, and when your schedule changes the food changes with it. You will never hear me tell you to take a food scale to a business dinner.

That tells me the coaching you had lacked accountability and adaptability. It does not tell me you lack discipline, and I would not read it that way. The weekly check in is there so that when life gets hard the plan gets adjusted rather than abandoned, which is the whole difference between a system that bends and one that breaks. Say on the application that you have fallen off before, because it changes how I write your first month.

Most men I coach notice better energy and sleep inside the first two weeks. Visible change to how you look usually lands around week four to six, and by 90 days the transformation is undeniable. It is coached entirely online, so it runs wherever you already train, in whatever week you happen to be having.

We settle that on the call, once I know what you are actually asking me to do and whether I am the right person to do it. Applying is free, the call is free, and neither one obliges you to anything. What happens after you apply is straightforward: I read it myself, and I come back to you to book the call. There is no card to enter anywhere on this page.

Count it out on your own calendar

90 DAYS
GO EITHER WAY.

I have coached more than 500 men through weeks that looked exactly like yours, over a decade of coaching. The next 90 days are going to run whether you apply or not, and work is not going to slow down inside them. The only thing still open is what you have to show at the end of them.

Nothing here is going to pressure you into anything. The application is two minutes, I go through it myself, and then either I am the right coach for your next 90 days or I say so plainly. That is the whole filter.

APPLY NOW

Two minutes, read by me, and it commits you to nothing.